Hi, I’m Holly the founder of Dogwood.

In August 2020, I decided to quit my job in campaigning and pursue my dream of being a florist.

I wanted to create truly seasonal floral designs with a contemporary feel. With a healthy dose of naivety and a tonne of optimism, I set my alarm for 4am to pick the freshest flowers at New Covent Garden Flower Market, and started selling small arrangements to local businesses and friends.

A few years on, I’m delighted to be designing unique arrangements for stunning events, shoots and weddings and hosting seasonal, eco-conscious workshops across Hampshire and London.

Our ethos
My ethos and aesthetic are always nature-led. Our designs and arrangements feel at home in nature and mirror the tones and layers of wild, rambling hedgerows and rolling fields.

My background in environmental campaigning hugely influenced my love of eco-conscious designs. We use as many British grown stems as possible, never use floral foam, and re-use all mechanics as much as possible.

Our clients include Lanvin, Birch hotel and Studio Ashby.

Get in touch
To get in touch about flowers for your event, shoot or wedding, or for details about our private and corporate workshops, simply drop us a message below and we’d love to chat.

Please note our minimum spend for weddings is £1,500 which would typically include flowers for a small wedding party, tables for 80 guests and a small installation for your ceremony or reception.